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The 100% Chick concept is an inclusionary brand that allows women of all ages, backgrounds, and lifestyles to express themselves in a fun and fashionable way. Built around a simple icon, this collection provides a voice and tells the world exactly what kind of woman is wearing the tee.


As many brands define exactly who is allowed into their exclusive club (or more importantly who is not allowed) by virtue of fit, price, function or marketing, 100% Chick welcomes everyone. This brand celebrates diversity and makes no judgments or proclamations. Whether you like to garden, ride motorcycles, play football, enjoy ballet, or just can’t stop living in the 80’s, you’re one of the chicks and you’re welcome here.